3 Beginners Tips to Rule Social Media as a Company or Organization

With billions of users, and hundreds of platforms to choose from, entering the world of social media as a company or organization can be a bit intimidating. The good news is, you CAN do it with the help of a bit of tried and trusted insight!

We have compiled 3 tips that will help any beginner to Social Media when looking to promote their products or brand.

1) Understanding Unique Audiences

Let's first begin with a short description of some of the top social spaces and their unique uses.

Pinterest is a social network that allows users to visually create and share categorized boards based on their interests to their own pages or others. Users can find widespread inspiration in everything from Crafts to Work Out Routines, and Recipes.
Instagram is a social platform that users can find photo's, videos, and people that they might be interested in as well as places or unique hashtags and keywords trending on Instagram.
Twitter is an information network compiled of 140 character messages or Tweets. Twitter has continued to deliver users with blurbs about news, events, people, or places made searchable by hashtag or keywords. Think of it as a condensed version of someones Facebook Status, or a Newspaper filled with headlines of topics that interest you.
Facebook is the world's largest social network, with more than 1 billion users worldwide. Facebook allows a multiple layer connection with you, businesses, friends and family, and events.
LinkedIn gained recognition for creating a social network that was business oriented, mainly used for professional networking. Employers can use LinkedIn to engage professionals with industry specific topics, and post job listings. Users can think of their LinkedIn account as a virtual resume and to expect some of the more savvy employers to search for their profile on LinkedIn before interviews.

While these are some of the biggest platforms out there, learn by exploring each social space before embarking on an account and find what fits best for your needs. Your understanding of what users are looking for when they visit these sites is crucial for you message or product to be heard.

2) Timing, Timing, Timing

Did we mention timing? Social Media Platforms have built in metrics that allow you to break down traffic on your posts and sites. Use this information to your advantage..don't let it just sit there looking fancy. This gives you insight into when users are visiting your site, when they click on posts or tend to like posts. It shows you what browsers and devices they are visiting your page from.

Look into your metrics for specific platforms and you will gain a better understanding of when your audiences are using the platforms, and schedule your blogs, posts, emails, tweets, and status updates to ensure all of your hard work is seen. We guarantee that other businesses are doing this, why wouldn't you give yourself that same chance?

3) Network

So you have gained a better understanding of social media platforms, and you have set up accounts. You understand timing and how it dramatically plays a role in your social media marketing efforts. You have begun to post on these accounts appropriately.

But please don't stop here!

Well, you could, but it is not recommended. Just like you rely on users to like, follow, and share your page, take your game up a notch by engaging in other community businesses or organizations. Share some of their posts that relate to your mission, or your products and quickly see how your own page benefits. It goes back to the age old saying, 'treat others how you want to be treated'. It is true and it works. When you show your support of others, they will be more apt to support you in return.

But networking goes deeper than this.

Sharing posts from other businesses or organizations to your own account will deepen your followers experience when visiting your account. Content is much richer and may even connect you with new users because of the shared post. Networking adds on endless arms to your available reach.

In Short

It is not enough to simply create an account to be on social spaces. You must use the platforms to engage your specific audiences with intriguing messages and meaningful content. Thats right, each social space holds unique audiences of millions of users that are searching for a different experience. Take the metrics within these platforms handed to you and use them to your advantage. And if you forget everything else, please use social spaces for their most basic function: Networking.